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About S.E.E.D.

Building Infrastructure One Person At A Time

The Cannabis S.E.E.D. Initiative was created with the aim of providing opportunities for those who are willing to take the first step. S.E.E.D., developed by the siblings Ashley and Michael Athill, the co-founders of HRVSTR, is a comprehensive program that includes education, employment, entrepreneurship, and financing assistance. With their own experience as a guide, they have developed partnerships, programs, and platforms to help individuals navigate the cannabis industry.

Our goal is to support individuals at every stage of their journey, and it starts with you. By filling out our form, you will be placed in the appropriate stream and receive an introductory email within 48 hours to schedule a call with one of our program coordinators. This will give us a better understanding of your goals and how we can help you achieve them with the tools provided by the Cannabis S.E.E.D. Initiative.

We All Have A Right to be a Part Of The Cannabis Industry.

Our Mission

Our Mission

At S.E.E.D., our mission is to uncover and create opportunities for Black, Indigenous, and People of Color (BIPOC) individuals to succeed in the cannabis industry. We achieve this by forging partnerships in key areas such as education, employment, and entrepreneurship, and building a network of connections and infrastructure to support BIPOC individuals in their pursuit of success in the cannabis industry.

Man with Black Frame Glasses

Our Vision

Our vision is to achieve parity in employment, leadership, and ownership within the cannabis industry for Black, Indigenous, and People of Color (BIPOC) individuals, reflecting the demographic makeup of each region. We believe that achieving equity in the cannabis space lays the foundation for a stronger and more inclusive community.

Become a Partner Today

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