Nonprofit • Ontario, Canada

Building pathways into the legal cannabis industry.

SEED Initiative is a nonprofit bridge between community, education, and the regulated cannabis sector—expanding informed access and opportunity through workforce readiness, entrepreneurship support, and sector education.

Equity origins: SEED was founded to expand equitable participation in the legal cannabis economy, with a focus on communities historically excluded from opportunity.

Three pillars

SEED operates at the intersection of education, workforce development, and responsible sector participation.

Education

Structured learning that introduces the cannabis sector through compliance, operations, and scientific fundamentals.

Employment pathways

Industry readiness programming that helps participants understand roles, expectations, and the regulated environment.

Entrepreneurship support

Guidance and ecosystem connections for those exploring ownership or service-based participation within a regulated market.

For organizations

We deliver programming under service agreements for institutions, municipalities, and workforce organizations. Delivery can include facilitation, materials, and optional reporting.

  • Workforce readiness cohorts
  • Community education initiatives
  • Sector orientation for learners
  • Custom program builds
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For industry

Industry can support access through sponsored cohorts and collaboration—funding education without compromising SEED’s neutrality.

  • Sponsor seats or a full cohort
  • Provide guest speakers or mentorship
  • Support curriculum evolution
  • Enable responsible sector growth
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